First, it’s not just one concept or one silver bullet that makes your landscape service and company stand above and beyond your competitors. It’s the culmination of many different aspects of your business.
From the uniforms your staff wear in the field, to clean vehicles, to organized and clean offices, and of course the culture of your staff and leadership. Everything about your presence sends a message to a prospective commercial landscape client.
It starts with leadership. Leadership has to walk the walk and not hold others accountable to standards they don’t hold for themselves. A landscaping company is only as good as the leaders that run it. This sets the tone. Both internally and externally. It’s easy to have a fancy and catchy mission statement on the wall of every office when you walk in, it’s difficult to practice and lead by these values. Leaders walk the talk.
People are smart. It’s doesn’t take long for a prospect or customer to figure out the commercial landscaping company is supported by weak leadership. And during this day and age, with the cancel culture and technology at your fingertips, people are not patient or understanding.
People know you can only be as good as your company will allow and support you. You may get by short term, but sooner or later clients and prospects will move on and you’ll find yourself left behind.
It’s the day-to-day interactions between your employees and clients that send the message that transcend deeper than most think or realize. These interactions let the industry know who you are, what you are made of, and how you manage the business. It’s with these interactions that they will formulate opinions of your company and employees, ultimately deciding if they will or will not do business with you.
No commercial landscape company is perfect. We are humans and people make mistakes. It’s how often and how you respond to those mistakes that let your customers know if it was truly a mistake or an issue with the culture.
At LMC, we walk the walk. We wake up each day to make the world a more beautiful place to live, work, and play! Give us a call or send us an e-mail, we too can make your world a better place!
